Category Concept

BACKGROUND

The Hollywoodbets Durban July Young Designer Award is a Gold Circle initiative that started over two decades ago. It is a pre-raceday fashion competition open to fashion students studying with accredited colleges or universities. They may only enter through their college or university and will be required to design and make a themed raceday ensemble for judging purposes.

The idea was, and still is, to give talented design students an opportunity to start a journey towards a career in fashion. This has been hugely successful for a number of reasons; the enthusiasm of the talented students that submit entries, the colleges that continually support the initiative and the sponsors who believe in it.

Many winners from the Hollywoodbets Durban July Young Designer Award have gone on to show on national platforms such as Durban Fashion Fair, South African Fashion Week, Africa International and Menswear Fashion Week. Many have started their own fashion businesses and studios and are very successful in a highly competitive industry. Some of our most recent winners have become so successful, they have been invited to show as a Hollywoodbets Durban July Invited Designer. We can proudly say that the Hollywoodbets Durban July was their first truly large platform.

GOING FORWARD

We ask that students submit one finished Raceday Ensemble for judging taking into account the current year’s theme, ensuring that fit, finish quality and attention to detail are highly considered. Students must be creative, but fashion forward and on trend. We select only the ten best, talented students each year.

Whilst prizes are fantastic, it truly is the TV, media and social media attention that makes it most worthwhile, as this lasts long after race day and places the Hollywoodbets Durban July Young Designer Award finalists and the winner firmly in the public eye.

PRIZES

The Hollywoodbets Durban July Young Designer Award showcases the very best young, emerging talent currently studying fashion at design colleges and technikons across KwaZulu-Natal. Students are invited to submit work embodying the raceday theme. After a judging process the ensembles that the finalists have created are shown on raceday on the Celebration Stage and the winners are announced.

THE HOLLYWOODBETS DURBAN JULY YOUNG DESIGNER AWARD presented by DURBAN FASHION FAIR – FIRST PRIZE

  • The winner will receive a “fashion” travel package to Johannesburg to experience SA Fashion Week Autumn Winter 2022 taking place in Johannesburg in October 2022, courtesy of Gold Circle and SA Fashion Week.
  • From the Hollywood Foundation the winning student will receive R50 000 worth of bursary funding to go towards paying his/her student loan or for future study funding.
  • R10 000 in cash compliments of Gold Circle and Schweppes.
  • R5 000 Gift Card courtesy of Gateway Theatre of Shopping.

THE HOLLYWOODBETS DURBAN JULY YOUNG DESIGNER AWARD presented by DURBAN FASHION FAIR – SECOND PRIZE

  • From the Hollywood Foundation the student in second place will receive R30 000 worth of bursary funding to go towards paying his/her student loan or for future study funding.
  • R3 000 in cash compliments of Gold Circle and Schweppes.
  • R2 000 Gift Card courtesy of Gateway Theatre of Shopping.

THE HOLLYWOODBETS DURBAN JULY YOUNG DESIGNER AWARD presented by DURBAN FASHION FAIR – THIRD PRIZE

  • From the Hollywood Foundation the student in third place will receive R20 000 worth of bursary funding to go towards paying his/her student loan or for future study funding.
  • R2 000 in cash compliments of Gold Circle and Schweppes.
  • R1 000 Gift Card courtesy of Gateway Theatre of Shopping.
  • Each of the 10 finalists will receive R2 000.00 in cash, compliments of Gold Circle and Schweppes.

THE WINNING COLLEGE

The College attended by the Winning Student will receive a R30 000 grant from Gold Circle to be used to support the programmes and structures in place to develop the design students.

Fashion Sponsors