DFF: LEMFVX

My inspiration comes from the TV Series Yellowstone with main character John Dutton who I re-imagined going to the Hollywoodbets Durban July. For me I see no difference in SA farmers and the cowboys. I believe all farmers have two different sides to them, the businessman and the farmer who does everything and anything to protect his ranch or farm. My design captures the two sides without making it obvious. I used cowhide print to portray the cattle and his farmer / cowboy side and paired it with rust and cream which symbolises resilience, the beauty of imperfection, comfort, warmth, innocence and humility to portray the businessman.